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India's largest real estate designer DLF Organization paid US$50 million become the post title sponsor of the competition for 3 years far from 2008 to 2010. Different season support agreements consist of a contract with motor bike manufacturer Hero Honda value $22.5-million, one along with PepsiCo value $12.5-million, and also a contract with drink and airline empire Kingfisher at $26.5-million.